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What if you had a $25,000 budget to market a movie but decided to spend every penny helping Haiyan victims?

Agus Echague

Casey got $25k from 20th Century Fox and Walter Mitty to do a movie promo. He decided to spend it all helping out victims of Typhoon Hayman and, while at it, make the promo "in line" with the brief: "motivate, inspire and give people a catalyst to do something they've never done".
PS: kudos to the marketing people at the studio, not everyone would have given the go ahead!

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  • Ben Goldhirsh

    fuck yeah. also, Jeff Conrad edited this. The coolest.

    • Agus Echague

      Don't know him but i think what makes it awesome and powerful is not just the idea, but also the execution!

  • Alessandra Rizzotti

    I love his work- so this just creates a whole new career for him. Studios should definitely follow suit.