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What Happened When 16 Filmmakers Were Challenged to Create a Video Supporting the LA River in Just 24-Hrs

Jasmine Youssefzadeh

On April 19th, filmanthropos and the Center for Nonprofit Management hosted #ProduceLA2050, an LA2050 themed ProduceAthon to support selected cause Los Angeles River Revitalization Corp. Sixteen talented creatives joined forces for 24-straight hours to create a short film about the Los Angeles River's Revitalization. The resulting video highlights how Greenway2020 represents more than just a pathway and offers a new way of life for Angelenos. Learn more at

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  • Mindy Nguyen

    What a beautiful video! Makes me want to hop on my imaginary bike and make my way over to the LA river. :)

  • Terri Hammer

    That was wonderful! And got me thinking, as it should do.

    When I lived on the Mississippi gulf coast, I commuted 36 mi. to work and crossed 4 rivers each day. That stretch of I-10 is carved through the woods, from outside New Orleans to the Florida panhandle. Anyone living along that coast or near the Mississippi River and all it's many tributaries, can't help but become river conscious.

    When I first moved to L.A., what little I could see of the river, was just a "cement river" to me, kinda like the Beverly Hillbillies', "cement pond."

    Mark Twain warned about messin' around with the rivers.

    It's an all out rescue mission now.
    Save a river, save Life.
    Thank you, to all the Life Savers of the Los Angeles River!

  • Sachi Kobayashi

    I live in LA, and I'm so excited for this! I didn't even know there was a river when I first moved here. Now you can kayak down parts of it :)

  • Alessandra Rizzotti

    So cool when people come to collaborate in a crunch. I loved coming to your event and meeting so many wonderful people! Here are some pics. It's cool to see how people interact with the LA River!