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Heineken Invites Creatives To Capture a Generation

Matthew Moore

Heineken wants to invite the creative community to film, photograph and write their observations on the lifestyles of the 60+ age group. The competition is running until 28th February 2013 and participants will compete for a chance to win a share of $10,000 and have their entries included in a documentary movie.

Donald Petrie (How To Lose A Guy In 10 Days, Miss Congeniality, Grumpy Old Men) invites you to the challenge. Donald will also be part of the official expe

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  • Hannah Wasserman

    This is interesting. I wonder what's Heineken's motivation to capture the 60+ age group?