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VIdeo: Happiest Meat You'll Ever See

Marc ter Horst

While the meat-industry deliberately creates products in which you cannot recognize the animals they are made of, the toy-industry deliberately simplifies and exaggerates animal characteristics into caricature.

The Happy Meat project by type-b combines efficiency, functionality and aesthetics in a rather uncanny hybrid.

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  • Yasha Wallin

    Very clever idea. The cutest crab sticks I've seen!