Discover and share stories

of adventure, connection, and change making.

29 people think this is good

GoldieBlox: A Toy To Inspire Young Girls To Become Engineers

Alessandra Rizzotti

After being a part of a male-dominated engineering program, Stanford alum Debbie Sterling founded GoldieBlox, Inc. to create a toy that would inspire young girls to be more interested in math and science. After much research, she concluded that combining reading with a construction toy would make the toy more attractive to young girls. The production of the toy was funded on Kickstarter within five days, and now Sterling is writing the next few books in her series.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • bethpm65

    And the smartest girl in my graduating class in Physics (double major Physics and Biology who went on to unravel the dna strand) - her nickname was Hello Kitty because all of her notes were done with Hello Kitty colored pencils and could have been sold in an art museum! Don't underestimate the power of froo froo pink girls.

  • bethpm65

    My 9yr old son was watching me and my 6 yr old daughter arrange her 25 Barbies the other night into different outfits and asked why anyone would find that entertaining. I told him it's just like his huge collection of Lego pieces - construct and deconstruct over and over again. A light went on in his head and he sat down to help us!
    As a woman (degree in physics) who was never allowed to have Barbies as a child (demeaning and dysmorphic - true but still... I hankered) I actually love hanging out with my daughter and changing their clothes and what they're doing (parties, dinner, beach).
    My daughter has my math brain and you bet I'm encouraging her to keep on that track, but I also encourage her love of fashion and desire to shop (which makes me want to gag). Pink math books would thrill her, let me tell you.

    • Hillary Newman

      That's awesome! Very cool how you were able to invite your son to play with you and your daughter.

  • Katherine Crump

    Love it! Expect my order!
    My one caveat: If you included the book to get girls into building, wouldn't the reverse be true? That you could get boys into reading by liking it to the building? Essentially, why should it be exclusive to girls?

  • Heidi Dawn

    looks like a fun story. maybe i might have enjoyed the princess tales more if they had some engineering content. teeheheh.

  • clarissakh

    I like the thought behind this, but it still bugs me that in order to get a little girls interested in something like engineering or science we have to 'girlify' it and make it pink and bubbly. Also, 'Boys like building and girls like reading'. Really?

    • Alessandra Rizzotti

      I agree that making something pink and bubbly shouldn't be what gets little girls interested in engineering or science, but with the vast array of black, blue, red, and yellow building toys, this would stand out. Maybe instead of having separate toy sections for boys and girls, they should all be one.