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Erradicating 'Distracted Driving', one red thumb at a time #redthumbreminder

Agus Echague

Inspired by his daughter's technique to remember something for school, Steve Babcock decided to paint his thumbnail red so every time he picked up his phone from behind the wheel, all he would see was a big red thumb reminding him to put the phone away. As silly as it sounds, it totally worked.
'I couldn't overlook my red thumb. I couldn't ignore the reminder'.
Awesome how an individual's action can inspire others and have a snowball effect. Join the movement!

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  • Alessandra Rizzotti

    what a great way to start a conversation about making a bigger change using one simple tactic.

    • Agus Echague

      I know! I find that if you want to change the world, you need to start with small things that you can control, and then let them snowball... Sometimes the "one step at a time" approach works wonders! :)

      • Daniela

        "a journey of a thousand miles begins with a single step" - Lao-tzu
        Painting my nail red, shall be my first step.

        • Agus Echague

          Good on ya Dani! :) Baby steps, and one at a time! :)