Discover and share stories

of adventure, connection, and change making.

11 people think this is good

"Dumb Ways to Die" is the Cutest Safety Awareness PSA Ever

Yasha Wallin

A Melbourne-based creative agency has created the cutest PSA video animation about safety awareness that in two weeks on YouTube already has 28 million views. The project is a perfect case study of what elements can make for a viral hit: cuteness, shocking violence, a certain Internet-y strand of absurd comedy, and "GIF-ability."

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...