I was reading my usual Fast Company articles, like I do every morning, and came across this article about a recent advertisement from the Save the Children UK. A pretty graphic video of a mother giving birth and then the midwife then takes the baby, hoping it will start to cry. The baby does. The message: "For a million newborns every year, their first day is also their last." Would you feel compelled to learn more about Save the Children UK, or are you semi-offended by this commercial?