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Design Process: The Best Thing You Can Do is Listen

Doris Yee

The best way to use creativity in a strategic (and impactful) way is to approach outside of silos and not impose a process on those who are making things happen. Most CEOs would benefit from "going back on the street", as well as your managers and directors. Most of those people who don't understand the inner workings of the machinery should take fifteen minutes to watch - even if it's not your job. The base level of how and who makes things work is your core. This is John Jay of W+K speaking.

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  • Keith Bormuth

    Damn right—empathy and listening, the most difficult to acquire and most powerful traits a designer or thinker can have.

    • Doris Yee

      There's more people involved in the design process - from your developers to stakeholders/clients. The moment a conversation becomes more of a war rather than a debate is one I don't want to be apart of - and shows someone is not listening. Hearing is easy...being able to flow from one "argument/point" to another is how things grow collaboratively.