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Chipotle's "The Scarecrow" Video : Care about your Food

Priti Ambani

Chipotle takes on the processed food industry with this haunting video and prods us to care.
"In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory."

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