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Can a Hidden Toy Convince More Kids to Wash Their Hands?

Adele Peters

Washing hands is a huge factor in fighting disease, but how can it become a habit? Designers in Blikkiesdorp, South Africa created Hope Soap, a bar of soap with an embedded toy inside; kids have to wash their hands to get it. Interesting idea, though I also wonder how sustainable it is—would kids want to continue with just a regular bar of soap?

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