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Bus Stop Fights Hunger with Interactive Posters

Adele Peters

An ad agency in Germany set up two seemly-conflicting ads across from each other at a bus stop: one ad advertised an abundance of food at a local store, and the other talked about the 870 million people in the world suffering from hunger. While waiting for the bus, someone can use their smartphone to virtually "pick up" a piece of food in one poster, and carry it over to the other poster to make a donation to the World Food Programme. Not a long-term solution, but it might engage more donors...

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  • Priscilla Ngo

    Love this, an engaging way to spread awareness