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Brilliant Anti-Abuse Ad That Only Kids Can See

Adele Peters

This ad looks different depending on the angle that it's viewed from. An adult looking at the sign would see "Sometimes, child abuse is only visible to the child suffering it." A child under 10, though, sees something else: bruises on the face in the ad, and the message "If somebody hurts you, phone us and we'll help you." Pretty nice use of lenticular printing tech.

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