Discover and share stories

of adventure, connection, and change making.

3 people think this is good

Brands are Awesome: Panera's Food Chain Reaction

Lindsey Smith

As part of its larger ‘Live Consciously’ campaign launched in Feb, Panera Bread is running a social cause marketing effort called ‘Food Chain Reaction’. For every circle of 5 friends formed via their Facebook page, Panera will work with its Foundation to provide a bowl of its Low-Fat Veggie Black Bean soup to a person in need with a goal of donating 500,000 bowls of soup. I love that Panera’s Facebook effort is connected to the company’s larger, purpose-focused initiative.

Continue to youtube.com

Inappropriate?

Discuss

  1. {{attachment.file.name}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.

{{c.errors.other}}

Posting comment...