Indian cricketer Sachin Tendulkar, widely regarded as the greatest batsman in the game, turned 40 today. The birthday wishes and stories of how he has inspired people have poured in via social media. TBWA India created a beautiful tribute. And, thanks to social media and this iconic athlete, people, like me, around the world are learning about lives entirely different from our own, and yet, not so different. I remember feeling the same way watching Mariano Rivera pitch for the Yankees.