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Ad for good: #worldstoughestjob

Agus Echague

Here's a pretty cool project from Mullen for 'a client' (watch the video to find out.)
The agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal.
The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.
Check out what happened. It's worth watching to the end.

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  • Alessandra Rizzotti

    Creative way to break down what's really entailed in being a parent. Makes you appreciate things more. Like how the advertising has a human impact.