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A Superformula to Help Kids Fight Cancer

Adele Peters

Going through cancer treatment is terrifying for anyone, but even worse for children. A cancer center in Brazil worked with an ad agency and Warner Brothers to change the story: chemotherapy was rebranded as a superformula, complete with superhero logos on IV packs, and new comic books about other kids fighting cancer. Hallways, doors, and a game room in the hospital were painted to look like a Hall of Justice. Ignore the cheesy narration in the video—this is a cool project.

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  • Alessandra Rizzotti

    Love this. What a great way to help kids adjust to treatment.