"There is a tidal change occurring, do you want to stand on the beach watching the surf, perhaps buried in the sand, or do you want to ride the surf and maybe have a windsail, as well." - Wil Rhoney
Glorious eh? And we are going to -- http://www.merriam-webster.com/dictionary/corporatize -- it, might be just Mad enough.
Good luck, I know you will have a good time with your mind ?=-}