Complete nonsense! Breast augmentation and tummy tuck increases in numbers due to adverts? Rubbish, more likely that too many people eat rubbish and can't be bothered to exercise, or even walk! Can we look at who is actually the loser here? The women are paid a fortune. And another undeniable fact is simply this, men are more visually orientated than women and hence more 'enticed' by a fit looking woman. That is backed up by the level of male v female porn - it;s just NOT the way most women work, they like guys in uniforms, we like women out of clothes, not in them!