This is awesome. Another exciting mob in Ethiopia is soleRebels who are now going great guns internationally. http://www.solerebels.com. You might also be interested in our thoughts on how we can better support micro enterprise (notably in rural communities) http://www.good.is/posts/why-we-re-focusing-on-the-micro-in-business.
We agree whole heartedly that there are great opportunities for rural communities. As mentioned in our post above, Nisolo shoes (yep, we love shoes) are also supporting this vision for a more distributed business model supporting traditional artisans / rural communities. Check them out! nisoloshoes.com