Hi Debbie and Sanjay,
It's a pleasure to discuss this issue with you both. I have been organizing with the Student/Farmworker Alliance and the CIW for 3 years now and am organizing with a local SFA group in Washington DC called DC Fair Food.
I would say that the CIW's success is definitely grounded in their very poignant and extraordinarily comprehensive and in-depth campaign with the tomato industry. They have signed with 11 major national corporations to date and are working to sign with more.
The super market industry has been one we've been breaking into since signing with Whole Foods (who pretty much jumped to join the rest of the fast food companies who had signed; they were a very fast campaign). And here in lies the challenge!! The super market shopper is very different than the fast food shopper (where the CIW started its campaign) and it requires very different community organizing strategy.
This is why the Student/Farmworker Alliance (the ally organization that fights in solidarity with the CIW and organizes the consumer) has been sprouting local fair food groups throughout the nation, like DC Fair Food.
Debby, where are you located? In addition to asking all these questions that Sanjay proposed, I suggest you get directly involved with your local fair food group!! It will grant you the opportunity to meet awesome people in your area but also to learn, struggle and succeed hand in hand with the CIW. Our Fair Food groups are all very connected to each other and it is truly a transformative movement to be a part of. We promote endogenous, grassroots campaign work and leadership development for all parties involved (farmworkers and consumers). I think this experience really helps us all understand the nuance and complications of how fast the agriculture industry really is and how powerful corporations are, yet, how powerful we are too!!
If you would like to learn more about how to get involved in your local fair food group, please reach out! I will say, I am biased. And, I think that because (as Sanjay points out) the CIW is truly revolutionary in the change it's engaging with, joining this movement with your hands, heart and head will be rewarding and impactful! You can do this by engaging with your local fair food group :)