Perhaps the choice of words was poor that he is not a consumer of anything. It seems to me that the message here is simplify. Stuff can be useful, and at the same time accumulation of too much stuff is useless. Clothes are useful, collecting clothes every fashion season is not.
I think Patagonia does a good job of creating clothing that can last year after year. I think they say on their website Don't Buy What You Don't Need. It's a wonderfully refreshing message for a products-based company to promote.
I personally don't own any Patagonia gear, but the next time I'm in the market for camping gear I'll probably have a look there first.
Thanks, Yvon, for being a surly old man with a mission.