What target audience is promoting this again? Oh, yeah...the exhibitionists. A lot of innovations providing metric improvements on things are still unnecessary toys for the frivolous. Who has time to grandstand these things but the frivolous self-congratulators.
This trend is boring and narcissistic self-indulgence. Who gives a fock on half of the advancement inventions shown here and other places because they are elite and unnecessary in importance on the scale of how time and resources could be better used in unsexier but more transformative impactful outcomes. A damn balloon for extended adolescents.