I don't mean to be contrary, (or the opposite of good) but I disagree with the main claim of this article. That ". . .what most people don’t realize is that caffeine is actually the alluring ingredient that hooks us" or ". . . the key ingredient of soft drinks is the one that most Americans overlook." I think the opposite it true. I think the VAST majority of Americans are fully aware that what they are drinking all day long has caffeine, and that is WHY they are drinking it. I think they are far less aware how much sugar is in their sodas, and how many calories they consume in their liquids (soda, juice, coffee, alcohol). --- You say that "We love soft drinks for the same reason we love coffee: it perks us up." -- YES, we do! So why would we be so hyper aware of the caffeine in coffee we drink -- all day --, and the role it plays in our lives, and yet totally unaware of the caffeine in the sodas we drink -- all day --? I personally don’t think I have ever met anyone who did not know that Mountain Dew has EXTRA caffeine (that is, people who drink it know) and that 7-up/Sprite is not caffeinated and therefore you can give it to your kids.
-- Just my two cents.