I agree that the internet is definitely not meeting its potential and that business has given consumers the wrong impression of how the internet can be used, i.e. a commercial about the latest smartphone will show a user sending pictures or reading personal updates from friends rather than reading a news article or sharing educational information.
Encouraging others to look at the internet in a whole new way is one of the best things that we can do. I do an online broadcast where time and time again I tell viewers to think about what they post to social media sites or what they spend their time doing online. Instead of posting a picture of fast food post a picture of healthy food, or share an article about policy changes, urban planning, etc. IMO social media hits the spot since it is where closest friends and relatives stay connected the most - imagine how much you can influence family simply from being more conscious of your social media usage.