I completely understand what the video is trying to say, which is nothing new.
As a devil's advocate, i do have to applaud on the ability of all those people with deepening pockets to be able to play with subtle and sensitive emotions of the human instinct and mind to fill in their pockets even more.
How do you make the mass understand that ripping yourself at the gym or getting a surgical augmentation is not the path to culturally/socially, non-superficially truthful acknowledgement and bonding? These advertisements serve their purpose, brainwash the person watching to buy the product, regardless of the consequences of what is being portrayed. So in a way, there are some conscience blurred extremely smart bunch of people playing master of puppets with a whole lot of blind people :)
This does seem to be extremely true in an aggressively capitalistic and consumer driven market based nation.