I don't want my hospital to spend money on making me feel I have had a 'really good experience and can't wait to go back'. I'm ill, I want to get better and so long as they do that and don't make me feel too miserable and uncomfortable, I am happy.
Please don't spend health dollars on marketing and hype, spend them on care and not on insurance, on health staff, not accountants and forms to review my experience.
I don't want to come back, i don't want to recommend others to you. I want my town to have a good hospital that can treat everyone, so we don't have to go through marketing exercises.
I'm ill and I want to get better, so I don't want a choice, to find out I got it wrong and this hospital is not any good. Make me better, just that.
If you want to do marketing, have a separate organization but don't call it a hospital. If I am rich or not too ill, maybe I will give a damn about the ambiance and color of wallpaper.
Generally, I just want to get better and i am scared and nervous and don't feel up to making decisions while I have cancer, a leg falling off, am blind, asthmatic, rheumatic, diabetic.
Please, just make me better and spend my dollars on doctors, nurses, medicines and basic hospital facilities for all.