This is a great approach and one that we apply to the process of architecture: 361-team.com. Getting away from the stereotypical "stararchitect" image, we strive employ a more democratic and collaborative approach to design. It keeps people from feeling siloed off and alienated in the process. We always want to encourage people to discover their creativity, uncover aspects of themselves that they did not know exist and be engaged participants. The trick is to provide healthy guidance as you do need to steer the process.
Keep up the good work!