Wow. What a tough nut to crack. There are so many different people trying to pull education in a myriad of directions right now, it is almost insane. I don't think that education in America will ever reach a rock-bottom where people will realize what a disaster the whole system is. Also, as far as re-branding is concerned, the only way to rebuild education in America is by unilateral steps, which, in today's world of skepticism towards any government led endeavor, will never happen. Unfortunately.