This has been on my mind a lot, as a result of coaching many artists, leaders and people looking for 'more' in their lives. I am playing with the phrase "morally ambitious" for people who want to develop their own unique talents in service of their values so that they are an instrument for meaningful social change. I'm inspired by Alfred Adler's concepts of social interest and community feeling as the natural outgrowth of a "healthy" human being. Also, I find people are looking an inspiring ideal to which they can aspire - more worthy or meaningful goals to pursue. Thanks for writing this.