I just joined and I am wondering whether some commenters have missed the point of GOOD. I didn't join as a Pollyanna, but I thought the point was to find ways to promote positive change.
I agree that it is hard to to motivate people to vote and part of that is that the political machinery is so negative these days. Initiatives like Alex's have to help. But I think that the real trick is for each of us to be out there persauding others to vote - no matter who they are voting for. During our last federal election, my group of friends each pledged to do this by making voting a topic with everyone we met during the week before the vote. We drove people or accompanied to their voting site, played with or babysat their kids and generally cheerled potential voters. In some cases this also included emailing people a summary of candidate positions published in local papers. Alex has taken this type of encouragement to another level and I pray that it will add voters to the list. At least he is making a (substantial in my view) contribution to the goal of democracy.
P.S. I also agree with other comments about teaching our children (and I would say, others) to engage as citizens - at every level. Given increasingly complex issues, this also means finding credible sources on speciality topics to guide us (just as political leaders do). I also happen to feel that this means engaging with our elected politicians by email and editorials or turning up at meetings to better learn about issues or to challenge positions on them. Our schools (and countries more generally) need to put more value on positive forms of citizenship, engagement and volunteerism. For the record my daughter, husband and I have never missed a vote at any level despite having reservations (and differences of opinion) about some of our choices.