This is actually not a new concept. Just what you are calling it is novel. Although I really don't care for the use of the term "Trash". I get images of flies and maggots and awful odours. My family is from eastern europe. My mother said that throwing out food was not something that occurred. Everything was recycled one way or another. Stock was always made from the leftover bones and vegetable scraps. Beet green were eaten everything was used either for the animals or for the compost or for another meal. I have pretty much followed this tradition. Throwing out food is considered a sin. I have always considered the amount of food that restaurants discard to be disgusting. So it pleases me to read this article and see that there is an attempt to show food more respect. Cheers.
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Alex- Many people see suffering and sit down. You stood up and accepted the challenge and opened your mind. The world needs innovators like you who dream and build. Thank you and all success.