Electric heat is extremely inefficient, and is powered by electric companies, which run on coal or diesel. There is probably no worse form of heat for the environment, unless you run on nuclear or some form of natural electric distribution.
A CFL light bulb or small laptop runs on about 25 watts, an electric blanket at 180. Air conditioner at 800, coffee maker, hair dryer or refrigerator at 1500, water heater at 3000, stove around 5000, and the electric heat for a two bedroom house, about 15,000 watts.
You can't "trick" people into being green. If it happens, it will happen through great sacrefice and discomfort. If you're looking for an easy solution, or one that won't cost jobs and tax dollars, just stop looking.