I think you missed the part in the video where the impact of the male role in advertising is discussed. The fact that you can name almost all of the examples in which men are portrayed as "knuckle-dragging incompetents," shows just how little it does actually exist. And the women in those shows are often seen as naggy, annoying, and bitchy, so there is still a negative representation.
Advertising and media are ruining the image of both men and women. But why complain about the Kevin James' of the world? Those men can still be fat, stupid, obnoxious, and they still get a wife thats way too good looking, smart, etc, for them. In those cases, women always settle. Why? Because advertising has led us to believe that that is all they can get.