People in this thread are really muddling the term 'consumerism' and 'consumers'. I don't see a conflict of running Patagonia. Yvon is advocating a needs vs. want mentality. The US economy, especially, promotes 'one in every color' type buying. You only need to see houses full of clutter, large purses being lugged to/from work each day, new wardrobes every season, to realize this is mindless consumerism. We need to buy more thoughtfully and less often.
I grew up in NJ near a lot of malls where teenagers would hang out. I remember my mom saying "shopping is not a hobby". The notion of 'retail therapy' is killing us and our planet.