Discover and share stories

of adventure, connection, and change making.

Think this is good?

Wreck-It-Ralph turns London’s Brick Lane into Augmented Reality playground

Creative Visual Art

To promote the UK launch of Walt Disney Animations Studios film Wreck It Ralph, the video game inspired movie has set up home in East London’s Brick Lane.

The real-life promotional playground, dubbed “8 Bit Lane” in reference to classic consoles of the era, is tucked away down London’s brick lane by The Old Truman Brewery. Just to the side of The Big Chill Bar there’s a huge canvas overlaying a building with the instructions: “Play This Building. Download Blippar”.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...