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Why startup stress is different from “normal” stress and what to do about it

Ritu Pant

Despite going to sleep a little after midnight, it’s 4 am and you’re wide awake. Your mind is racing and no matter what you do you can’t shake that underlying sense of urgency. You’re not moving fast enough, you’re not working hard enough. Five minutes later, you’re in front of your laptop analyzing funnels, evaluating your next build, reviewing your investor pitch or customer acquisition strategy.

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  • Ben Goldhirsh

    I think the biggest deal on this front is keeping your identity separated from your project. When the two fully entwine (and they certainly tend to) it becomes super tough to not get swamped by the ups and downs that inevitably come with a startup. You been dealing with this?

    • Ritu Pant

      Totally agree. As you mentioned, the identity gets entwined and then you go through the ups and downs. It definitely is a struggle to keep the two separate. Another aspect of startup would be that you tend to get attached to your projects/businesses emotionally - which can be a good thing or bad in the long run.

  • Alessandra Rizzotti

    The tips are pretty typical for anyone, not just people running startups. I was hoping she'd offer more interesting ways to divide up work schedules/addictions to the internet.