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  • Lou Pizante

    Interesting article and I mostly agree, however, I don't believe price is the only plane on which a business can compete. I believe, rather, there is a multiplicity of values that can inform consumer behavior, such as quality (Whole Foods) or customer service (Zappos). But the bigger point here is that these sorts of companies focus on being great businesses that deliver value to their target consumer segments in a manner that is persistently consistent with their social mission. You do not rely on a simple one-for-one or other such model, but instead strive to be great businesses while always staying true to their core values.

  • Laura Goldberg

    I agree with this article, but we do need to find a way to make sustainability and other hallmarks of social entrepreneurship a bigger part of what is important in building a successful business. With that said if yo don't have a product that is meeting a need at an affordable price, there is no hope of social responsibility.

    • Nathan Rothstein

      Thanks Laura. I believe that businesses can do a lot of good by choosing who makes their products, and thinking consciously about their supply chain. For consumer good companies making stuff in USA like us, biggest challenge is- how to partner with retail because our margins are much lower than companies that use foreign labor. To support more businesses that are paying American wages, we need to change traditional wholesale relationship with major retailers. If these retailers can take 20% instead of 50-60%, people will be able to continue to align their mission with growth opportunities.