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Why Hosting The NCAA Tournament Doesn’t Boost Your City’s Economy

Lindsey Smith

8 cities across the US are hosting the NCAA Tournament & 5 more will host games before March Madness ends in New Orleans. To hear those cities tell it, their economies will be boosted by millions of dollars thanks to sold out hotels, crowded restaurants, etc. The reality is that those gains are rarely realized. The economic impact of mega-events is almost never in the millions, & there is often little if any impact at all, according to economists.

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