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Why Great Design Is Crucial For Startups

Matthew Manos

Often startups believe that from the onset they can skip out on UX or design, figuring that it will come much later in their process and that engineering prowess will be enough to impress investors and potential customers. However, more and more, especially as startup competition in certain verticals becomes more steep — design is becoming increasingly important, as it tells a user how to feel about your product.

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