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  • OnwardPacks

    I've literally started an entire business based on this. We give items to schools, but what we've found is that people have a skepticism when it comes to helping the schools with their core issues. There is a real feeling of doubt that anything can make a difference. I love the insight of the article. We need to completely rebrand not only the importance of education to the general public, but also to those problem solvers in a real position to make a change right now. Of course, we feel with our model that we can make a big difference, but we need people to believe that too in order to make it happen.

  • DB Keohane

    Wow. What a tough nut to crack. There are so many different people trying to pull education in a myriad of directions right now, it is almost insane. I don't think that education in America will ever reach a rock-bottom where people will realize what a disaster the whole system is. Also, as far as re-branding is concerned, the only way to rebuild education in America is by unilateral steps, which, in today's world of skepticism towards any government led endeavor, will never happen. Unfortunately.

  • Joe Hewitt

    I've literally said the same thing to my friends. Schools, teachers, and the union have a brand and messaging problem. In a time of recession, the messaging needs to focus on specific education issues within schools and related programs because when the general public sees the first sentence about pay increases, they tune out. Let's change the system, pay the teachers more, change the union, and enact change instead of slight teaks.