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Whole Foods’ New Produce Ratings

Every Last Morsel

Whole Foods Market is again at the forefront of the movement for greater transparency in food production and processing. The supermarket chain recently announced a comprehensive ratings system for fresh produce and flowers, which parallels the color-coded animal welfare standards for meat and the sustainability standards for seafood that Whole Foods earlier pioneered.

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  • Alessandra Rizzotti

    What a great step. Seems like it will take a lot of modification over time but glad they're modeling behavior for others. It's almost like this should be a system that's enforced legally, once it's proven to work.

    Love how they break down what they're rating:
    ◦ Pest management, including prohibited and restricted pesticides

    ◦ Farmworker welfare

    ◦ Pollinator protection

    ◦ Water conservation and protection

    ◦ Soil health

    ◦ Ecosystems

    ◦ Biodiversity

    ◦ Waste, recycling, and packaging

    ◦ Energy

    ◦ Climate

    The system will reward organic practices while also acknowledging the benefits of other certifications, including Fair Trade, Rainforest Alliance, Protected Harvest, and Demeter Biodynamic.

  • Stef McDonald

    So good to hear about businesses taking responsibility to better inform consumers.