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When a food company sparks an awareness movement through story and games.

Sina Mossayeb

Chipotle partnered with interactive design and comm firm to change the way people think about fast food. I've been fascinated with their open stance against industrial farming since their first film, "Back to the Start" (on Youtube). The new video is also accompanied by an iPad game. Through story and game, they're spreading their message—a message that most people overlook or hear with a heavy hand. (You can watch the making of the new short 3 min video here:

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