Discover and share stories

of adventure, connection, and change making.

Think this is good?

What would Steve Jobs call it? (The 4-letter word that speaks volumes)

David Brier

The late Steve Jobs said, “You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.”

The cake Steve referred to is one's company, one's organization, one's event, one's city or one's invention.

The “shit” referred to is the minimal attention some businesses give to the outer layers, which is why I compiled 46 examples in this post of outer layers....

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...