Discover and share stories

of adventure, connection, and change making.

1 person thinks this is good

What Godin DOESN'T Know About Schools

Center for Teaching Quality

"No one ever asks whether my students can develop and then conduct an experiment that answers an interesting question." After viewing a popular TED talk from marketing guru Seth Godin, teacher and writer Bill Ferriter asks why none of the accountability for teachers and students measure the creative thinking or higher-level collaborative behaviors that Godin believes students must master. Instead, the only thing that current tests measure is the ability to remember basic facts.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Center for Teaching Quality

    David, Thanks for your comment. Without speaking for Bill Ferriter (the author), we would agree that the overall point of this article is to point out the ineffective measure of current standardized tests. The relationship between testing and Godin's message could be that Godin represents the greater hypocrisy represented by the fact that noneducators are simultaneously judging public education for what it is NOT providing while also holding it accountable for inauthentic skills and knowledge. Both of these inputs are from those who claim to know education, but most likely have never worked in the system as an educator. We encourage you to visit Bill's original post to leave a further comment there so that he can more directly address your thoughts. Thanks for engaging with us! We hope you visit the collaboratory to engage with more educators.

  • David Loitz

    Interesting thoughts, but I think you titled this wrong. Should it be titled "What test writers don't know could fill the ocean".... you set up a false dichotomy in this article, either you memorize content to do good on the test or you do deep learning which no one is "measuring". The problem then is not to memorize or not, but weather memorization is what should be measured. Statements made by Godin and you would make it clear that it is not the right thing to be measuring. The problem is not with Godin but with the test.