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What For-Profits Can Learn from Nonprofits

Rachael Chong

Consumers are demanding corporate social responsibility from the companies whose products or services they purchase. According to the 2013 Cone Communications/EchoGlobal CSR Study, 91percent of consumers are likely to switch brands to one associated with a good cause, and only 7 percent think it’s enough for companies to engage in issues through donations. Nonprofits have developed approaches and skills that for-profits could benefit from as well

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  • Pauline Chow

    I am in the nonprofit sector and consistently hear how non-for-profit should adopt corporate models and for-profit attitudes. It can work but it isn't always better.