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What Corporate Businesses Could Learn From This Skateboard Company


Bruce Boul and Rich Moorhead created a company called Art of Board that gave birth to their grassroots recycling movement called "I Ride, I Recycle." While the products they produce can definitely be referred to as "sustainable" - their business model attests to that fact even more. What has resulted from their efforts is a Brand and a Movement that seeks to empower the skateboard community.

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