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  • Kkykx

    As members of a consumer society, we are taught from a very young age, to 'have' and to 'consume'. Buy a car to drive to work and drive to work to pay for that car. Rinse and repeat. Such is the American way.
    Is this really what we want the definition of our 'one' life to be?
    We accept without questioning, the role defined for us by a corporate interest fed government that has little concern for the wellbeing of it's citizens; not really. So many things would be different on EVERY level, from healthcare to women's issues to education if such were not the case. After all, we are the GREATEST country right? Right?

    As a world traveler since many years, I am stunned at the lack of interest by the people of America both in what is REALLY happening in the world and the role the United States plays in it.
    I truly hope the country wakes up as it seems to be living in the illusion it created in the fifties of the USA being the 'greatest' nation and the myth it continues to perpetuates via the media, music, Hollywood movies and TV series, one of our biggest exports.
    India, China, ASEAN and I believe Russia as well, are poised to show us their stuff. They just might gobble us up.

  • Katrin Reifeiss-Helmick

    As a designer who focuses on handmade items, quality and sustainable fabrics I totally agree. Quality over quantity does not just apply to food but clothing and I believe housing as well.

  • Fellner Alexander

    i totally agree. to even go a step further there should be a social component to cloth production as well. produce in, with and maybe even for a community which has employment issues.

    • Katrin Reifeiss-Helmick

      There definitely should be a social/culture learning component to buying clothing. As there is a rise in making people aware of where our food comes from, we should also be aware of where our clothing comes from. For example how the plant fibers are farmed, where is the fiber shipped to and milled, to the manufacture of that item all the way to the store. To go even further it'd be great to make people aware of how to then dispose of their clothing. Even if you buy high end quality clothing, humans are susceptible to staining their clothing, wear and tear and so on. Is the final or next stage of a piece of clothing's life either repurposing that dress and making a top out of it, cutting it up and using it as rags, donating to an organization, reselling it or even recycling the clothing. I'd like to think about that too not just where a piece of clothing starts but its end life too.

  • Ben Ålvik

    I could not agree more with you Morf, and one way to start that is stop buying the cheap stuff because the environment pays for it in the end. "More expensive" and high quality clothes will last longer and cost you less money in the long run. Abiding by this philosophy, I have started an apparel brand that does good featuring high quality apparel made of organics including hemp and bamboo fibers. Check it out here:

    Thanks for sharing that great and informative article!