The successful entrepreneur is the one who “steps back” to question what others ignore or take for granted. Why does this situation or problem exist? What’s the opportunity here? How might I apply my own capabilities and imagination to take action on it?
And if we talk about innovative questioning—the kind I focus on in the book—to do that, we must marshal our intellectual resources to 1) understand a problem, 2) imagine and consider possible solutions, and 3) turn those ideas into reality.