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Using Memes To Improve Climate Change Communication

Hannah Wasserman

People aren’t listening to the science, so it’s time to employ another avenue: getting it into people’s heads virally. "The science is pointing out a very real empirical phenomenon, but the only way people can experience it is as stories and ideas in their lives." So what do you think about this? Grumpy cat goes green? Will this actually get climate change into people's minds?

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